Few projects are as complex as a product launch.
Our specialist Sexual and Reproductive Health team at Baird’s CMC has experience in introducing new treatments, technologies and vaccines across the world.
International product launches are complex. A major product launch can stretch capacity to its limits and put teams under immense pressure, but getting it right is critical to a product’s future success.
A successful launch involves extensive planning and coordination of global teams and resources. It also requires careful research and data collection, followed by good strategic counsel and meticulous implementation.
We have worked on the international launches of major new products for many of the world’s leading pharmaceutical companies.
What we offer
We offer senior expertise across the product launch process including
- Market access strategies
- Reimbursement strategies
- Emerging markets consulting
- Regulatory milestone announcements
- Pivotal trial results announcements
- Media training
- Media relations
- Product lifecycle communication planning
Most of our work in this area involves close collaboration with global HQ teams at multinational pharmaceutical, biotechnology companies and organisations focused on sexual and reproductive health.
We build strategies based on a solid foundation of research.
We work as a partner at HQ level to support implementation of these evidence driven strategies regionally and locally as needed.
We also offer support for each step in your plans for launch, from policy research to communications training.
We deliver support where you need it most.