The William & Flora Hewlett Foundation, one of the most respected American philanthropic organisations, funded a programme of rigorous academic research to investigate the links between meeting the unmet need for family planning services and the emission of climate change inducing greenhouse gasses.
The Foundation hired consultants from Baird’s CMC to help translate dense technical findings from this initiative into effective and politically-sensitive communication to help inform policymakers in key countries.
This challenging project entailed Baird’s CMC accessing its global team of consultants (with a special emphasis on select African countries and India) to map relevant audiences, devise a list of possible ambassadors, develop key messages, formulate communications materials and undertake outreach to select audiences.
High level roundtable discussions refined the messages. For example, there was one with senior policymakers, climate negotiators, civil society leaders and journalists in Delhi.
The successful completion of this first phase of communications and policy influence work led to Baird’s CMC securing an additional project with the Foundation that entailed interviewing policy leaders in five European countries to gauge their response to this research and to gauge their views on whether resources for meeting unmet need for family planning services could be mobilised.